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Great news for publishers – SlimCut Outstream is fully compatible with DoubleClick for Publishers! SlimCut is now integrated with DFP: Google’s ad revenue engine that helps publishers streamline operations and capture the greatest value out of every impression. This integration gives publishers the ability manage their outstream forecast, traffic campaigns, and monitor performance within their existing ad server setup all directly in DFP. Set up is quick and works on both Desktop and Mobile. To learn more about how you can integrate this technology,...

Low completion rates on outstream are sometimes a challenge for advertisers, but SlimCut has a solution! Introducing SlimCut Always On™ Desktop and Mobile, two new ad units that help reach close to 100% completion rates. SlimCut’s AlwaysOn™ ad unit opens within publisher’s content, similar to regular outstream formats. However, as the user scrolls down, the ad unit continues to play beside or above the content, even when the original ad placement is no longer in-view. Don’t worry, readers can still read the content: the...