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Home / News  / SlimCut Expands Sales Representation In Canadian Market

SlimCut Expands Sales Representation In Canadian Market

Canada’s leading in-feed advertising company announces the on-boarding of industry veterans in a country wide expansion set to support growing demand.

TORONTO, November 28, 2018 – SlimCut, Canada’s pioneer in in-feed advertising, has announced the recent hiring of three new members to their Canadian sales team.

Solmaz Meghdadi will take the role of Director of Sales for the Quebec territory, based out of Montréal. David Higgins and Serena Siu Johnston will join Ryan Noonan, Melyssa Wright and Jaclyn Levesque in Toronto to support agencies throughout the rest of Canada. Alek Borscevski will continue to lead the team as Vice President of Sales.

These new members come to SlimCut with considerable experience from industry heavy weights including Bell Media, The Globe and Mail, Evolve Media, Mediative and St. Josephs Communications.

“Since SlimCut was recently acquired by Telaria Inc., we have seen an increase in demand for front-line sales representatives to support the growing interest in our new products and inventory in the CTV space,” said Damien Veran, President of SlimCut. “With the addition of these talented individuals, SlimCut will be well equipped to support agency needs throughout Canada in 2019.”

“We are excited to welcome Solmaz, David and Serena to support company growth in Canada, said Alek Borscevski, SlimCut’s Vice President of Sales. “Their expansive knowledge and experience in the industry will strengthen SlimCut’s presence in the market, as we continue to foster new relationships in the coming months.”


Solmaz Meghdadi

Director of Sales, Eastern Canada

Solmaz comes to SlimCut from Rogers Media, having served as National Account Manager of Digital Sales. While at Rogers Media, Solmaz was recognized as the Top Sales Performer and was the recipient of the Platinum Club Award in 2017. Prior to this, Solmaz was employed at Bell Media, where she was frequently awarded Employee of the Quarter and was ranked among the top 3% of salespeople in Quebec. Solmaz is recognized by colleagues and clients as an innovative leader and holds a Bachelor of Arts and Graduate Diploma in Communications Studies from Concordia University.


David Higgins

National Account Executive

David arrives at SlimCut with extensive experience in the digital media industry, having most recently served as a Retail Account Manager at The Globe and Mail. Throughout his impressive career, David has also been employed at Media City and Mediative. Known for his abilities in digital strategy and media planning, David prides himself on being a go-getter that clients can count on. David holds a Bachelor of Arts in Media/Communications from Glasgow Caledonian University.


Serena Siu Johnston

National Account Executive

Serena joins the SlimCut team from TotallyHer, where she served as a Senior Account Executive and was recognized as the top revenue generator in 2016. Bringing over 10 years of national and international media experience to the role, Serena has also worked at Mode Media Corporation (formerly Glam Media) and St. Joseph Communications. Serena is often commended by clients for her creative and hard-working nature and holds a Masters in Communication and Culture from York University and a Bachelor of Arts from the University of Waterloo.