SlimCut Media selected by Rogers Media as outstream video partner
TORONTO, November 10, 2016 – SlimCut Media, Canadian leader in outstream video solutions for publishers, today announced a network-wide partnership with Rogers Media – one of Canada’s largest media companies.
SlimCut’s outstream video ad technology is now available across Rogers Media’s premium properties that include world-class brands such as Sportsnet, Maclean’s, 680News and Chatelaine. SlimCut’s outstream platform automatically deploys video advertising within a publisher’s written content, both on desktop and mobile. Outstream video only plays when the reader can actually see it to maximize viewability.
SlimCut worked closely with Rogers Media’s advertising operations team to build a custom DoubleClick for Publishers™ (DFP) integration, which allows for advanced targeting capabilities. Additionally, SlimCut ad units are coordinated with other video players on the page, to ensure only one video is playing at one time.
“We’re thrilled to be deploying our outstream video solution across the Rogers Media network,” said Damien Veran, President of SlimCut Media. “Rogers Media has incredible reach throughout the Canadian market, which will provide advertisers with a fantastic opportunity to target their desired demographic within premium Canadian content.”
“SlimCut’s outstream video format is a great addition to our advertising product lineup,” said Andrew Waiser, Director of Digital Monetization Strategy. “We’ve seen increasing demand for video supply from our advertisers, so we’re excited to be introducing in-content video in a user-friendly way.”
Rogers Media’s outstream product offering is already available for purchase through Rogers Media’s direct sales.
About SlimCut Media
SlimCut Media is the global leader in customized outstream video advertising solutions for publishers. With offices in Toronto, Paris, New York, Sao Paulo and London, SlimCut Media’s global clients include VICE, Warner Brothers, The Daily Mail, IAC and The Globe and Mail. www.slimcutmedia.com