logo
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore.

Blog

Home / News  / The Globe and Mail chooses SlimCut Media as outstream video advertising provider

The Globe and Mail chooses SlimCut Media as outstream video advertising provider

The Globe and Mail chooses SlimCut Media as outstream video advertising provider

Partnership expands and diversifies video advertising offering across devices

TORONTO, March 18, 2016 – SlimCut Media, global leader in video advertising innovation, today announced a partnership with The Globe and Mail, Canada’s foremost news media company, as their native outstream video provider.

“We’re very excited to extend options for advertisers while driving new revenue for The Globe and Mail,” said Damien Veran, President of SlimCut Media. “The outstream video format has been extremely popular among Canadian premium advertisers, so we believe that it will a great fit with The Globe and Mail’s premium audience.”

SlimCut Media’s technology automatically deploys video advertising within publisher’s content, both on desktop and mobile. However, to maximize viewability, ad units only play when the reader can actually see it.

“We remain committed to providing our advertisers with a variety of options to suit their needs,” said Andrew Saunders, Chief Revenue Officer at The Globe and Mail. “SlimCut’s outstream format has expanded and diversified our video advertising offering across devices, with a highly viewable format that is very attractive to our advertisers.”

The Globe and Mail’s outstream desktop inventory is already available for purchase through Globe Media Group. Tablet, mobile web and in-app opportunities will become available in the coming months.

-30-

About SlimCut Media

SlimCut Media creates new premium advertising opportunities for publishers through video advertising. With offices in Toronto, Paris, New York, Sao Paulo and London, SlimCut Media is a global leader in outstream video advertising innovation.

About The Globe and Mail

The Globe and Mail is Canada’s foremost news media company. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics. Through its advertising products, Globe Media Group provides unparalleled access to influential audiences within trusted, premium environments, reaching 18 million through its Globe Alliance digital network and 3 million in print readership. Globe Media Group offers end-to-end advertiser solutions across multiple platforms including newspaper, magazines, online, mobile, video and app, as well as custom content and special events.

For all media inquiries please contact Jessica:

1-416-805-0633 / jessica.chambers[a]slimcutmedia.com